SERVICES
State-Wide California Brand Ambassador and Sales Programs to help your Brand stay activated
ACTIVATIONS, EVENTS & SUPPORT
BRAND AMBASSADOR PROGRAM
Designed to maintain and nurture the relationship between your retail partners, customers and your brand. Anyone can sell a product into a store, but what happens after it’s on the shelves is completely up to the brand. We offer promotional gigs (in-store events) and event coverage, strengthening brand visibility and top of mind recognition, while capturing live data– returning sales reports and customer feedback to you.
BRAND ACTIVATIONS / EVENT PLANNING
Whether interested in reaching consumers directly, activating with influencers or stimulating retail partnerships, we coordinate both small and large scale events on your behalf. The overall impact is to drive sales, boost brand awareness, provide brand education and remind consumers what sets your brand apart.
BRANDING & MARKETING
GENERAL PHOTOGRAPHY
Photography options available: lifestyle, product shots/ flat lays, headshots, artistic product styling, e-commerce, cultivation/production & manufacturing photography and event/gig coverage. Shotlisting and storytelling to accompany your shoot is available upon request.
SALES SUPPORT/ RETAIL RELATIONS
We offer organic sales through our network of personal retail partnerships, along with key account management and development. Our retail relations role is structured to maintain the relationship between you and your retailer when your sales representative physically cannot. Through drop-offs, stop-ins, budtender appreciation days and consistent follow up communications, we can be your “boots on the ground” soldiers.
COPYWRITING
Written copy provided for: website, products (Weedmaps, Leafly, etc.), retail partner requests, LinkedIn/ Twitter posts, newsletters, brand writeup/ spotlights, general pitching to media outlets (pricing upon request).
GET TO MARKET STRATEGY
We will assess your current packaging, marketing and promotional offerings, then provide our recommendations for audit as to what we see fit to succeed in CA’s current retail space. The G2M offering is designed to take your brand from 0 to 100- ready to hit shelves in 90 days or less.
PRESS RELEASES
New product releases, cross marketing collaborations, general company announcements, events or newsworthy updates will be written and distributed to relevant national and local media outlets. Options to distribute through larger newswires with variable costs.
BLOG WRITING
Blogs written from your brand's point of view, with the intention of engaging, educating and expanding the community you have built. Blogs would most likely live on your brand’s website or LinkedIn.
SOCIAL MEDIA
CONTENT PACKAGES
With one shoot day built into the cost of our content packages, we provide a set amount of retouched images (various pricing options available), with all raw files delivered. Product styling, creative direction and general aesthetic consultation included.
STRATEGY & PLANNING
We carefully curate multiple IG grid aesthetics to match your brand’s desired presence. Once a direction is determined, we plan, design and maintain the consistent flow of posts– reels, photos and carousels, and manage communication.
COMMUNITY MANAGEMENT
Instagram management- including: liking, commenting and engaging with followers and relevant accounts for cross-marketing, use of relevant hashtags and engaging with them, communicating with customers and followers via direct messaging and story replies.
IG COPY
Intentional Instagram caption copy to match each piece of content shared. Thoughtfully crafted to reflect your brand voice and mission, with some call to action.
BRAND IDENTITY / ONE SHEETS/ MARKETING BUILDOUT
Brand building, sales sheets and marketing buildout from the ground up– we will assist with the following: logo design, price sheet/ brand decks, retail partnership brochures/flyers, digital and tangible marketing materials, voice & brand messaging and merchandising.
